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Clockwork Digital Advertising Agency President Özdemir Gümüş was the guest of our department.Expressing his pleasure to meet the students in the same environment again after many years, Gümüş stated that there have been significant changes in the field of advertising with the emergence of web 3.0 technologies.Gümüş, who previously suggested that knowing which pizza a customer of a pizza brand ordered was a virtue, said, "Now we can even measure which spice the pizza buyer prefers.For example, while it was a simple CRM (customer relationship management) application in a hotel in the past, now we can obtain instant data on the satisfaction level of this customer during his vacation and what he ate and drank at the hotel."made recommendations.