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Bartın University
Department of Marketing and Advertising
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Our Student's TÜBİTAK 2209-A Application Accepted

Our Public Relations and Promotion Program student Gökhan Başoğlu's research project has been awarded support under the TÜBİTAK 2209-A University Students Research Projects Support Program.

The project titled "The Effect of Korean Beauty Trends on the Purchasing Behaviors of Generation Z Women: A Metaphorical Approach" aims to examine the effect of the Korean wave (Hallyu), one of the global popular culture effects, on young female consumers using the metaphor analysis method.

The project manager Gökhan Başoğlu will be advised by Dr. Lecturer Cihangir Kasapoğlu from Bartın University's Faculty of Communication.

We congratulate our student on this important achievement and wish him and his advisor Dr. Lecturer Cihangir Kasapoğlu success in their studies.

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