As part of the 2025-2026 Spring Semester events organized by the Public Relations and Promotion Program, a webinar was held with the participation of Elvan Başaran Taş, Senior Media Director of Golin Istanbul, a seasoned professional in the sector.
The event, titled “Successful Public Relations Practices,” addressed strategic media management, agency processes, and campaign applications in the modern communication world. Moderated by the Head of Department, Dr. Cihangir Kasapoğlu, Başaran Taş shared her career journey, starting from Marmara University Faculty of Communication, her experiences from media expertise to directorship, and the expectations of the sector from young communication professionals. The event, which discussed both the theoretical and practical dimensions of the public relations discipline, continued in an interactive atmosphere with answers to students' questions.
At the end of the event, Elvan Başaran Taş was presented with a certificate of appreciation for her valuable contributions. The program concluded after a productive exchange of ideas that contributed to the students' sectoral vision.